British fashion influencer Amanda Fulton, aka Ginger Mum Style, stars in Garnier's new #TheOliaEffect campaign.

Fulton announced the news on Instagram, posting 'Excited to share with you a sneak peek from my partnership with @garnieruk showcasing #theoliaeffect Doing it for the #redheads out there everywhere... For everyone with red hair of any shade who has ever faced negativity about their hair colour - we are special, we are blessed and we should all be very proud'.